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Sales Executive
The Sales Executive apprenticeship is a Level 4 programme delivered remotely over 15–18 months, designed to develop the knowledge, skills, and core behaviours needed to excel in sales. It equips you to build strong client relationships, drive revenue growth, and navigate the evolving sales landscape with confidence.
About the course & commitment
Eligibility
Suitability
Pathways
Delivery
Achievement
Costs & Incentives
Progression Options
Recruitment
Eligibility
Anyone can take this course including employers/owners, directors and both existing and newly recruited staff, as long as long as the below critera are met:
• You must be a limited company with a PAYE scheme in place
• Aged 16+ (no upper age limit) and based in England
• Staff ideally contracted or offering a contract of a minimum 30 hours pw
• From overseas? right to public funds i.e. a visa or settlement scheme
*Staff can enrol on contracts as low as 16 hours pw. However, for every hour under 30, will result in an increase to the programme duration.
Suitability
This apprenticeship is ideal for individuals working in sales-related roles who are responsible for contributing to business growth, whether through direct customer engagement or by managing internal sales processes and teams. It suits those who:
- Operate in either B2B or B2C environments
- Manage their own sales territory, accounts, or team
- Are responsible for achieving revenue or performance targets
- Support or lead sales operations, strategy, or customer experience
- May not directly interact with consumers but influence sales outcomes through leadership, planning, or operational oversight
The job role MUST include the following 7 responsibilities/duties upon starting or be given at some point during the programme to achieve:
- Customer Engagement: Build and manage customer relationships, understand customer needs, and deliver tailored solutions.
- Sales Planning: Develop and implement sales plans to meet targets and KPIs.
- Product Knowledge: Maintain in-depth knowledge of products/services and market trends.
- Negotiation: Conduct negotiations that result in mutually beneficial outcomes.
- Sales Presentations: Deliver compelling sales pitches and presentations.
- CRM & Data Management: Use CRM systems to manage customer data and sales activity.
- Personal Development: Continuously improve sales techniques and stay updated on industry developments.
Pathways
There are four pathways available within the Sales Executive Level 4 apprenticeship. The pathway selected should reflect the learner’s job responsibilities, learning goals, and career aspirations:
Route 1 Core Sales: Standard Sales Executive Pathway:
- Suitable for general B2B or B2C sales roles.
- Covers the full Sales Executive Level 4 standard.
Route 2 Senior Negotiator Estate Agency Sales Negotiator Pathway:
- Designed for Sales Negotiators and Senior Sales Negotiators.
- Includes the training for Propertymark NAEA Level 3 Certificate in Residential Sales.
- Apprenticeship modules are contextualised for estate agents selling to consumers
Route 3 Commercial Sales: Commercial Sellers Pathway:
- Designed for individuals in commercial property sales roles.
- Includes the training for Propertymark Level 3 Certificate in Commercial Property Agency.
- Apprenticeship modules are contextualised for commercial sales professionals.
Route 4 Sales with Leadership:
- Designed for Senior Sales and Branch Managers in estate agency roles.
- Includes the training for Propertymark NAEA Level 3 Certificate in Residential Sales.
- Integrates leadership and management modules (non-certified) to support team development and performance.
- Ideal for experienced sales professionals stepping into or strengthening leadership roles.
Route 5 Agency Leader: Estate Agency Sales Manager Pathway:
- Designed for Branch Managers and Sales Managers in estate agencies that have already attained their Propertymark NAEA Level 3 in residential or commercial
- Includes the training for Propertymark Level 4 Certificate in Property Agency Management.
- Apprenticeship modules are contextualised for managers with leadership responsibilities.
Delivery
Delivery
- Fully remote friendly
- Delivered 121 or in groups
- 15 to 18 months + EPA (End Point Assessment)
- Enrol at any point throughout the year
Includes:
- Industry expert tutor
- Resources and online delivery workshops
- Weekly advice and guidance sessions for employers and learners
Achievement
On completion of this apprenticeship standard, you will achieve:
- Sales Executive Level 4 (equivalent to a foundation degree)
Pathways
- Core Sales: Sales Certification at Level 4 with the Institute of Sales Professionals
- Senior Negotiator: Exam-Ready – Propertymark NAEA Level 3 Certificate in Residential Sales.
- Commercial Sales: Exam-Ready – Propertymark Level 3 Certificate in Commercial Property Agency
- Sales with Leadership: Propertymark Level 3 Certificate in Commercial Property Agency + embedded leadership development.
- Agency Leader: Exam-Ready – Propertymark Level 4 Certificate in Property Agency Management.
Costs & Incentives
Cost
- Aged under 25: 100% government-funded (Training is free)
- Aged 25 and over: 95% government-funded. One-off 5% employer contribution of £300 (No upper age limit)
Incentives
- £1000 employer grant for any staff enrolled aged under 19
- Employer NI freeze for staff enrolled under the age of 25
- Free recruitment service using Totaljobs, Indeed & GMFJ
Progression Options
Upon completion of the apprenticeship, staff can enroll on a further apprenticeship, as long as their job position and responsibilities match the evidence required to complete it. To check this, click the ‘suitability’ tab.
- Operations/Departmental Manager Level 5
- Marketing Executive Level 4
Recruitment
Free recruitment for employers
KTA provides a complimentary, well-managed recruitment service tailored for employers. Our innovative funding models ensure this service remains free, provided you attach one of our apprenticeships to the job position. We advertise across multiple platforms, including Totaljobs, Indeed, and the National Apprenticeship Service.
A dedicated recruitment officer will handle screening, vetting, and coordinating interviews on your behalf – saving you time, stress, and resources.
Is there any cost once someone is recruited?
Refer to the ‘Cost’ section to see whether you will need to pay between 0% & 5% contribution depending on age.
How many apprentices can I recruit?
Unlimited, but you will be covering their wages. Click >here< for NMW brackets.
Not recruited before and need guidance?
Click >here< to arrange a free call with ACAS for advice on contracts, policies, and preparing your business.
Pathways
Route 1 Core Sales: Standard Sales Executive Pathway (15 Months)
| Month | Topic | Rationale | Allocated GLH |
|---|---|---|---|
| 1 | IAG & Induction | Light onboarding and planning | 10 |
| 2 | Sales Fundamentals | Foundational but broad | 24 |
| 3 | Customer Engagement | Core skill, requires practice and feedback | 26 |
| 4 | Product & Market Knowledge | Research-heavy, includes competitor analysis | 26 |
| 5 | Sales Planning | Strategic and analytical, high complexity | 30 |
| 6 | Negotiation Techniques | High-stakes skill, scenario-based learning | 30 |
| 7 | CRM & Data Management | Technical but less conceptual depth | 20 |
| 8 | Communication & Presentation | Practical, includes pitch development | 24 |
| 9 | Managing Sales Activities | Involves planning, reporting, and leadership | 28 |
| 10 | Commercial Awareness | Financial acumen, requires contextual understanding | 24 |
| 11 | Personal Development | Reflective, lighter but ongoing | 18 |
| 12 | Project Brief & Evidence Build | Portfolio planning, moderate intensity | 20 |
| 13 | Mock EPA & Gateway | Simulated assessment, moderate prep | 20 |
| 14 | EPA Preparation | Revision and coaching | 20 |
| 15 | EPA Completion & Tutor Visits | Final support and wrap-up | 20 |
Route 2 Senior Negotiator: Estate Agency Sales Negotiator Pathway (18 Months)
| Month | Topic | Rationale | App Hours | NAEA SORP Hours |
|---|---|---|---|---|
| 1 | Org. Knowledge, CPD & Professionalism (SORP) | Introduces professionalism and continuous development in estate agency. | 4 | 8 |
| 2 | Time Management | Builds essential planning and prioritisation skills. | 2 | 0 |
| 3 | Sector Knowledge & Ethics (SORP) | Covers ethical standards and codes of practice. | 4 | 8 |
| 4 | Market Intelligence | Deep dive into buyer demographics and macro/micro environments. | 50 | 0 |
| 5 | Customer Needs (SORP) | Enhances understanding of customer profiling and needs. | 8 | 8 |
| 6 | Financial Acumen | Develops financial literacy including P&L, balance sheets, and fee sensitivity. | 20 | 8 |
| 7 | Digital & IT Skills | Focuses on CRM, Rightmove Plus, and digital marketing tools. | 10 | 8 |
| 8 | Customer Engagement (SORP) | Strengthens communication and service delivery. | 4 | 8 |
| 9 | Sales Planning (SORP) | Strategic planning for sales success. | 4 | 8 |
| 10 | Presenting Solutions | Builds confidence in presenting tailored solutions. | 4 | 8 |
| 11 | Teamwork & Proactivity (SORP) | Encourages teamwork and proactive behaviours. | 10 | 8 |
| 12 | Negotiation & Closing | Role-play and scenario-based learning for deal closure. | 8 | 8 |
| 13 | Self Discipline & CPD | Reflective practice and review of progress. | 4 | 8 |
| 14 | Ethics & Integrity (SORP) | Reinforces ethical behaviour through case studies. | 4 | 8 |
| 15 | SORP Unit 1 Workshop & Pack | Formal training aligned to industry standards. | 20 | 8 |
| 16 | SORP Unit 2 Workshop & Pack | Continuation of accredited modules. | 20 | 8 |
| 17 | EPA Prep 1 | Coaching and revision for end-point assessment. | 15 | 8 |
| 18 | EPA Prep 2 | Final EPA readiness activities. | 15 | 0 |
Route 3 Commercial Sales (18 Months)
| Month | Topic | Rationale | Allocated GLH |
|---|---|---|---|
| 1 | IAG & Induction | Initial onboarding and planning; lighter content. | 7 |
| 2 | Commercial Sales Fundamentals | Foundational knowledge; broad and essential. | 21 |
| 3 | B2B Customer Engagement | Core interpersonal skills in a commercial context; requires practice. | 21 |
| 4 | Commercial Property Listings & Marketing | Practical and research-based; includes advertising and compliance. | 21 |
| 5 | Legal & Compliance in Commercial Sales | Heavy legal content; requires deep understanding of regulations. | 27 |
| 6 | Negotiation & Deal Structuring | High-stakes skill; scenario-based learning and role-play. | 28 |
| 7 | CRM & Data Management | Technical systems training; moderate complexity. | 14 |
| 8 | Commercial Market Knowledge | Research and analysis of local/national commercial markets. | 21 |
| 9 | Propertymark Commercial Module 1 | Accredited module; formal assessment preparation. | 28 |
| 10 | Propertymark Commercial Module 2 | Accredited module; formal assessment preparation. | 28 |
| 11 | Propertymark Commercial Module 3 | Accredited module; formal assessment preparation. | 28 |
| 12 | Communication & Presentation Skills | Practical delivery and pitch development. | 21 |
| 13 | Project Brief & Evidence Build | Portfolio planning and evidence gathering. | 21 |
| 14 | Mock EPA & Gateway | Simulated assessment and feedback. | 21 |
| 15 | EPA Preparation | Revision and coaching. | 21 |
| 16 | EPA Completion | Final assessment and submission. | 14 |
| 17 | Tutor Visits | Final support and administrative wrap-up. | 14 |
| 18 | Final Certificate Wrap-up | Final certification and review. | 14 |
Route 4 Sales with Leadership (18 Months)
| Month | Activity | Rationale | App Hours | NAEA SORP Hours |
|---|---|---|---|---|
| 1 | Organisational Knowledge, CPD, Professionalism (SORP) | Establishes foundational understanding of estate agency professionalism and continuous development. | 4 | |
| 2 | Time Management, Digital Knowledge & Skills, IT Skills | Builds planning efficiency and digital competency using CRM and property platforms. | 12 | |
| 3 | Product, Service & Sector Knowledge, Ethics (SORP) | Introduces ethical standards and sector-specific practices to ensure professional conduct. | 4 | 8 |
| 4 | Vision & Values, Leadership Alignment | Encourages alignment of team goals with company mission and ethical leadership. | 3.5 | 8 |
| 5 | Market Knowledge, Intelligence Gathering | Develops strategic insight into buyer demographics and market environments through research. | 50 | |
| 6 | Customer Knowledge & Needs Analysis (SORP) | Enhances ability to profile and understand customer motivations and expectations. | 8 | 8 |
| 7 | Commercial & Financial Acumen | Builds financial literacy including P&L, balance sheets, and fee sensitivity for commercial awareness. | 20 | 8 |
| 8 | Leadership Fundamentals & Styles | Explores leadership theories and styles to develop adaptable and effective leadership behaviours. | 7 | 8 |
| 9 | Customer Engagement, Experience Management, Sales Planning (SORP) | Strengthens communication and planning for customer-centric sales strategies. | 8 | 8 |
| 10 | Presenting Solutions, Self-Discipline, CPD | Builds confidence in presenting tailored solutions and encourages reflective practice. | 8 | 8 |
| 11 | Collaboration, Teamwork, Proactivity (SORP) | Promotes teamwork and proactive behaviours essential for sales progression. | 10 | 8 |
| 12 | Negotiation, Closing Sales, Resilience | Develops skills for deal closure and personal resilience in high-pressure environments. | 8 | 8 |
| 13 | Self-Discipline & CPD | Reinforces reflective learning and progress tracking. | 4 | 8 |
| 14 | Emotional Intelligence | Enhances interpersonal skills and emotional awareness for effective team leadership. | 3.5 | 8 |
| 15 | Communication for Leaders | Builds advanced communication skills for motivating teams and handling challenges. | 3.5 | 8 |
| 16 | Ethics & Integrity (SORP), EPA Prep | Reinforces ethical behaviour and begins preparation for end-point assessment. | 29 | 8 |
| 17 | EPA Prep & SORP Prep | Formal training aligned to industry standards and continued EPA readiness. | 15 | 8 |
| 18 | EPA Prep & SORP Prep | Final accredited modules to complete leadership and sales training. | 10 | 8 |
Route 5 Agency Leader (18 Months)
| Month | Topic | Rationale | Allocated GLH |
|---|---|---|---|
| 1 | IAG & Induction | Initial onboarding and planning; lighter content. | 7 |
| 2 | Leadership in Estate Agency | Strategic leadership foundations; requires reflection and planning. | 21 |
| 3 | Managing Sales Teams | Team management and performance; includes coaching and delegation. | 21 |
| 4 | Property Agency Operations | Operational systems and compliance; moderate complexity. | 21 |
| 5 | Legal & Regulatory Frameworks | Heavy legal content; requires deep understanding of legislation. | 27 |
| 6 | Financial Management | Budgeting, forecasting, and P&L; high complexity. | 28 |
| 7 | Strategic Planning | Business planning and growth strategy; analytical and conceptual. | 28 |
| 8 | Communication & Team Development | Practical leadership communication and team building. | 21 |
| 9 | Propertymark Level 4 Module 1 | Accredited module; formal assessment preparation. | 28 |
| 10 | Propertymark Level 4 Module 2 | Accredited module; formal assessment preparation. | 28 |
| 11 | Propertymark Level 4 Module 3 | Accredited module; formal assessment preparation. | 28 |
| 12 | Project Brief & Evidence Build | Portfolio planning and evidence gathering. | 21 |
| 13 | Mock EPA & Gateway | Simulated assessment and feedback. | 21 |
| 14 | EPA Preparation | Revision and coaching. | 21 |
| 15 | EPA Completion | Final assessment and submission. | 14 |
| 16 | Tutor Visits | Final support and administrative wrap-up. | 14 |
| 17 | Final Certificate Wrap-up | Certification and review. | 14 |
| 18 | Career Progression Planning | Reflective planning for future roles and development. | 7 |
Knights Training Academy is proud to offer the Sales Executive Level 4 apprenticeship, a dynamic programme designed to enhance individuals sale skills, whilst further developing their professional development in one of several key areas. This includes positions such as Sales Consultant, Sales Negotiators, Senior Sales Negotiators, Sales Manager, Branch Managers, Business Development Executive, or Account Manager, operating in either Business to Business (B2B) or Business to Consumer (B2C) environments. We also offer a FREE recruitment service to help you grow your team with the right talent!
This apprenticeship programme is equivalent to a foundation degree and is ideal for those looking to develop consultative selling skills, manage customer relationships, and drive revenue growth.
The programme is delivered fully online via remote learning and includes support from one of our industry expert tutors and all required resources.
Upon completion, learners can progress to a Level 5 Operations/Departmental Manager apprenticeship or other relevant higher-level qualifications.
There are five distinct pathways available within this apprenticeship, allowing employers and learners to tailor the programme to suit specific job roles, learning goals, and career aspirations.
