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- apprenticeships@knightsltd.co.uk
- Mon - Fri: 9:00 - 17:00
Multi-Channel Marketer
The Multi-Channel Marketer is a level 3 apprenticeship delivered remotely over 18 months that focuses on design, build and implementation of digital campaigns across a variety of online platforms to drive customer acquisition, engagement and retention.
Eligibility
Achievements
Suitability
Delivery & EPA
Incentives
Cost
Progression
Eligibility
Eligibility for (100%) government funding falls under several factors. Please submit an interest so we can check funding availability in your location.
Achievements
On completion or this programme you will achieve:
- Digital Marketer Level 3 apprenticeship standard (equivalent to 2 x A-levels)
- Eligibility to apply to the Register of IT Technicians
Suitability
List of the 11 duties that your employee either already has, or can be given at some point during the programme to be able to capture the mandatory competency evidence required to complete the apprenticeship.
Followed by a list of tools/software they will need to download/access
Duties
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- Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations.
- Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
- Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery
- Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
- Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation.
- Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
- Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
- Duty 8 Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
- Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
- Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
- Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
Resources/tools needed:
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- Google Analytics (Free)
- Google Tag Manager (Free) – Code snippets should ideally already be implemented on the learner’s company website to allow for tracking and analysis
- Google Adwords (Free) – but if company were willing to allow learner a small PPC budget to test campaigns, that would be beneficial)
- Facebook Ads Manager (Free) – but if company were willing to allow learner a small social media budget to test campaigns, that would be beneficial)
- Microsoft Word/Excel/Powerpoint
- If possible, access to the CMS system which manages the learner’s company website. This might not be possible for all companies, but would be useful for particular inputs on website structure and content management.
- Customer Relationship Management – Access to your own or clients CRM system. In particular, client data in reference to marketing i.e. email campaign.
Delivery & EPA
• Fully remote friendly
• Delivered 121 or groups
• 18 months + EPA (End Point Assessment)
• Enrol at any point throughout the year
EPA: Business related project undertaken over a one-week-period away from the day to day workplace. Structured interview to assess learner understanding, accompanied by a portfolio of evidence and an employer reference.
Incentives
- £1000 employer grant for any staff enrolled aged under 19
- Employer NI freeze for staff enrolled under the age of 25
- Free recruitment service. Utilising Totaljobs, Indeed & GMFJ
Cost
. Aged under 22: 100% government funded (free)
• Aged 22 and over: 95% government funded. Resulting in a 5% employer contribution. . (No upper age limit)
Progression
Upon completion of the apprenticeship, staff can enrol on a further apprenticeship, as long as their job position and responsibilities match the evidence required to complete it. To check this, click the ‘suitability’ tab.
About the course & commitment
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Month
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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11
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12
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13
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14
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15
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1 - 15
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2
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10
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10
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2
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8
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10
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18
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18
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10
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10
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10
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10
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10
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10
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26
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25
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Topic
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IAG & Induction + PDP
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Coding
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Marketing Principles
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Customer Lifecycle
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Relationship Marketing
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SEO
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Digital Integrations
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Communication & Team work
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Project & data management
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Security and GDPR
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Understand customer needs
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Analysing & feedback
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Tutor visits
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The level 3 apprenticeship would suit staff that already work as part of a team, in which they have responsibilities of some of the straight forward elements of the overall marketing plan or campaign. The marketer would need access to some specialist tools/software provided by the employer and will need to be working to an establish marketing plan or a campaign. They would need to report to a digital marketing, marketing or IT manager.
In summary, this programme looks at the development and application of basic marketing techniques through an understanding of customer relationship marketing, the customer lifecycle, coding principles for the purpose of SEA, as well as creating secure and appropriate solutions to achieve marketing objectives. This apprenticeship requires the learner to apply two areas of specialism, chosen from search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and pay-per-click.
The training will include coding, marketing principles, customer lifecycle, relationship marketing, website and mobile app analytics, email marketing, working effectively n a team, digital and social media strategies, SEO, dealing with customer requests, digital etiquette, integration of systems and security and protection of data. This is delivered and support by our expert tutor on either a 121 or group model, which according to our employer and learner feedback, is the main benefit of our program. You can view the full list here.
Upon completion, KTA would be happy to help them explore progression options such as Level 3 Team Leader or Level 5 Operations/ Departmental Management should they start take on responsibilities for other staff and ultimately continue their career development journey.
